Chris Wooley - Psychology of Pricing


September 07, 2021
6:00 PM - 9:00 PM
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5025 E Washington St, Conference Center
Phoenix, AZ 85034

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Price with confidence

Creating a price list can feel overwhelming. How do you know if you've set up your pricing properly?  In this class, Chris breaks down different ways to set up your pricing and strategic ways to work within each model to create a price list that works.

In this course you will learn:

  • About packages, a la carte, and create-your-own-collection models
  • How to choose the best pricing structure for your business
  • Helpful tips about how to tweak your own pricing


About Chris Wooley, M. Photog., Cr., CPP, F-PPW:

Chris Wooley is a photographer and educator with a retail portrait studio in Spokane, Washington where he specializes in Vintage Inspired Portraits and Commercial Business Portraits. He holds the Master Photographer and Photographic Craftsman degrees and Certified Professional Photographer status from the Professional Photographers of America, where he also serves as a counselor, advocating for photographer rights. He is a past-President of the Professional Photographers of Washington. Chris has won numerous print awards, including multiple Fuji Masterpieces, ACI’s Image Excellence, and various state “best of” awards. He is a recipient of the prestigious “PPA National Award” for his contributions towards the photographic industry. Chris helps photographers learn and hone their craft by presenting at workshops, conferences, and meet-ups across the US.


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$0.00 Member Rate

$45.00 non-Member Price

$0.00 First Time Attendee - Free