Come experience Tony demonstrating how he creates his breathtaking portraits.
Tony Mandarich was born big. He was a big kid.
He was big in grade school. He was bigger in high school. He was huge at Michigan State, studying communications and public relations thanks to a football scholarship.
Tony has always aspired to greatness, and fervently believes that to do exceptional, extraordinary things, you have to be willing to break the rules, and go where others won't.
He played college football in the mid 1980's, was twice named All American and twice named Big Ten Lineman of the Year. In 1987, his team won the Big Ten Championship and the Rose Bowl.
Tony was the second player selected in the 1989 NFL Draft. He was an offensive tackle whose professional football career with the Green Bay Packers and the Indianapolis Colts spanned a decade.
All the while, Mandarich was thinking big, crazy creative thoughts. His love for photography began in 1989 in Venice Beach, California. Tony himself was being photographed for the cover of Sports Illustrated Magazine and was fascinated by how the photographer "shaped light" to create his images.
After he retired from football, and after years of perfecting his own craft as a professional photographer, Tony Mandarich achieved prominence and renown for his uniquely compelling images...sought-after by art directors, ad agencies and digital marketers.
Tony never does anything small. And his big, bold composite photographs blend people and backgrounds in distinctive and dramatic ways.
These pictures are uniquely his...and all are images that make viewers stop, take notice and pay attention.
"Tony Mandarich uses his incredibly vivid imagination to create composite images that grab viewers by the knees."
- Richard A. Nulman, former CEO of Pace Advertising Agency, a WPP Company
Concept to Creation
I will be sharing with you my personal step by step workflow on concepts that start with a thought or idea, and are executed with a game plan.
1 - Thoughts & Ideas!
a. What inspires you?
b. How your personal life experiences influence your body of work.
c. The Story! What emotion(s) are provoked?
2 - Writing out the game plan!
3 - Preparation!
(wardrobe, hair & MU, props, collaboration & building rapport with talent)
4 - Execution (photo shoot)(if we decide to have a model this is where we will shoot)
5 - Post Production (using PS CC, Capture One, Plugins etc in workflow)
6 - Reflection